Work

Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality

Year: 2010

Type: conference-paper

Source: BORIS (University Library Bern)

Authors: Bettina Nyffenegger, Lucia Malär, Harley Krohmer

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2269076483

FWCI:

Cites: 51

Cited by: 1

Related to: 10