Work

A conceptual framework for the assessment of brand congruent sensory modalities

Year: 2015

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2015.35

Author: Jens Stach

Institution: HHL Leipzig Graduate School of Management

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2269357980

FWCI: 6.628

Cites: 117

Cited by: 16

Related to: 10