Work

Demystifying Luxury Brands

Year: 2010

Type: preprint

Source: SSRN Electronic Journal

Authors: Jyoti Doval, G. S. Batra

Institutions: Apeejay Stya University, University of the Punjab

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2270071304

Cites: 31

Cited by:

Related to: 10