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Indian Consumer Purchase Behavior of Foreign Brand Jeans
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Year:
2007
Type:
dissertation
Abstract:
Department of Design, Housing and Merchandising
Source:
SHAREOK (University of Oklahoma; Oklahoma State University; Central Oklahoma University)
Author:
Son, Junghwa
Language:
English
Topic:
Consumer Behavior in Brand Consumption and Identification
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
green
OpenAlex ID:
W2270384872
Cites:
101
Cited by:
4
Related to:
10
