Work

The Relevant Length of Customer Event History for Churn Prediction: How long is long enough?

Year: 2012

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Michel Ballings, Dirk Van den Poel

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2270835270

Cites: 11

Cited by: 2

Related to: 10