Work

Consumer Persuasion Through Cause-Related Advertising

Year: 1999

Type: article

Source: ACR North American Advances

Authors: Ida E. Berger, Peggy Cunningham, Robert V. Kozinets

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2271231089

FWCI: 1.975

Cites: 8

Cited by: 102

Related to: 10