Work

The role of brands in online and offline consumer choice

Year: 2015

Type: dissertation

Author: Yvonne Saini

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2271543466

Cites: 220

Cited by: 4

Related to: 10