Work

Effect of sales promotion as a tool on organizational performance : a case study of Sunshine Plastic company

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Emerging Trends in Economics and Management Science

Authors: Ibojo Bolanle Odunlami, Amos Sola Ogunsiji

Institutions: Ajayi Crowther University, Ladoke Akintola University of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2271695967

FWCI: 5.568

Cites:

Cited by: 25

Related to: 10