Work

Using grounded theory in researching the office products industry: Applying quantitative grounded research to understand servitization dynamics using large sample size longitudinal survey data

Year: 2014

Type: conference-paper

Source: Research Explorer (The University of Manchester)

Authors: Ed Crowley, Jamie Burton, Judy Zolkiewski

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2272092564

FWCI:

Cites: 38

Cited by:

Related to: 10