Work

The effectiveness of guerrilla marketing

Year: 2014

Type: dissertation

Authors: Romana da Costa, Catia Virginia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2274203505

Cites: 53

Cited by: 2

Related to: 10