Work

Celebrity Endorsement Through TV Medium A Study with Reference to Virudhunagar District

Year: 2014

Type: dissertation

Source: Shodhganga

Author: N. Muthukumar

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2274401925

Cites: 147

Cited by: 2

Related to: 10