Consumers Shopping Effort And Evaluation Of Store Image Attributes: The Roles Of Purchasing Involvement And Recreational Shopping Interest
Year: 2011
Type: article
Study design: Observational Study
Abstract: Purchasing involvement and recreational shopping are two consumer characteristics associated with active shopping and information-seeking. This study examines how these characteristics influence consumers shopping effort and consumers importance ratings of department store attributes. Significant differences are found among highly involved consumers, minimally involved, consumers, and recreational shoppers and between groups of consumers classified on the basis of these two characteristics. Public policy and research implications are discussed.
Authors: Roobina Ohanian, Armen Tashchian
Institutions: Emory University, Kennesaw State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2274447729