Work

What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)

Year: 2015

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucv093

Authors: Francesca Valsesia, Joseph C. Nunes, Andrea Ordanini

Institutions: University of Southern California, Bocconi University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2274496499

FWCI: 4.971

Cites: 62

Cited by: 45

Related to: 10