Work

Customization in location-based advertising: Effects of tailoring source, locational congruity, and product involvement on ad attitudes

Year: 2015

Type: article

Source: Computers in Human Behavior

DOI: 10.1016/j.chb.2015.04.049

Authors: Sangmee Lee, Ki Joon Kim, S. Shyam Sundar

Institutions: Sungkyunkwan University, Pennsylvania State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funders: Korea Science and Engineering Foundation, Ministry of Education, Science and Technology, Ministry of Education, Kenya

Awards: G4849539055, G6709392786

OpenAlex ID: W2274963267

FWCI: 38.69

Cites: 56

Cited by: 121

Related to: 10