Work

Consumer vulnerability: introduction to the special issue

Year: 2016

Type: editorial

Abstract: The last decade has seen a burgeoning body of research which moves beyond the mainstream to draw attention to vulnerable consumer groups and consumer experiences of vulnerability. Since Baker et al...

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2015.1121601

Authors: Susan Dunnett, Kathy Hamilton, Maria Piacentini

Institutions: University of Edinburgh, University of Strathclyde, Lancaster University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2275319752

Cites: 8

Cited by: 20

Related to: 10