Work

Stakeholder Influences on Environmental Marketing

Year: 2011

Type: article

Abstract: This paper tries to identify the relative importance and the degree of influence that the stakeholders of an organization exert on its environmental marketing practices. Stakeholders are classified into three groups based on their relative importance. Differentiated strategies are proposed to connect with each group of stakeholders.

Source: Journal of Management and Research

Authors: Sumesh R. Nair, Nelson Oly Ndubisi

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2275679053

FWCI: 3.48

Cites: 19

Cited by: 19

Related to: 10