Work

Marketing management in services

Year: 2005

Type: book-chapter

Source: Cambridge University Press eBooks

DOI: 10.1017/cbo9780511481260.006

Authors: Alan Nankervis, Yuki Miyamoto, Ruth Taylor, John Milton-Smith

Institution: Curtin University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2276006726

FWCI:

Cites: 112

Cited by: 20

Related to: 10