Work

Measuring the Contribution of Advertising to Growth in Demand: An Econometric—Accounting Framework

Year: 1989

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1989.11107094

Author: Martyn H. Duffy

Institution: University of Manchester

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2276415009

FWCI: 3.145

Cites: 10

Cited by: 35

Related to: 10