Work

Emerging approaches to retail outlet management

Year: 2011

Type: article

Abstract: outlet management suggests that managers should focus their attention on a few key concepts when deciding strategic and tactical issues. Empirical studies show that in a variety of product areas, particularly in convenience goods, the share of retail outlets held by a company is related to that company's market share in

Authors: Gary L. Lilien, Ambar G. Rao

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2277119590

FWCI: 0.696

Cites: 9

Cited by: 8

Related to: 10