Work

Evidence-based advertising using persuasion principles

Year: 2016

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-11-2015-0801

Author: Daniel O'Keefe

Institution: Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2277142122

FWCI: 1.388

Cites: 8

Cited by: 8

Related to: 10