Work

Retailer Advertising Strategies

Year: 1991

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1991.11104451

Author: Gary Davies

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2277911762

FWCI: 5.186

Cites: 20

Cited by: 10

Related to: 10