Work

The micro-foundations of pricing strategy in industrial markets: A case study in the European packaging industry

Year: 2017

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2017.01.001

Author: Niklas L. Hallberg

Institution: Lund University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2277981564

FWCI: 9.893

Cites: 58

Cited by: 44

Related to: 10