Work

Explaining Prestige Pricing: An Alternative to Back-Bending Demand

Year: 2003

Type: article

Source: Marketing Education Review

DOI: 10.1080/10528008.2003.11488811

Authors: Erdogan Kumcu, James E. McClure

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2278647322

FWCI: 5.304

Cites: 16

Cited by: 11

Related to: 10