Work

Principles of Marketing: 3rd European Edition

Year: 2001

Type: book

Source: Kent Academic Repository (University of Kent)

Authors: Kotler, Philip, Armstrong, Gary, Saunders, John, Wong, Veronica

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2278727994

FWCI:

Cites:

Cited by: 36

Related to: 10