Work

Situational Influcence in the Internationa Marketplace: An Examination of Japanese Gift-Giving

Year: 2002

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2002.11501906

Authors: Kenneth C. Gehrt, Soyeon Shim

Institutions: San Jose State University, University of Arizona

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2278851151

FWCI: 2.959

Cites: 21

Cited by: 15

Related to: 10