Work

Program–Ad Matching and Television Ad Effectiveness:A Reinquiry Using Facial Tracking Software

Year: 2015

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2015.1085816

Authors: Steven Bellman, Brooke Wooley, Duane Varan

Institution: University of South Australia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2279071649

FWCI: 4.143

Cites: 38

Cited by: 20

Related to: 10