Work

The Brand Dislike Construct: Scale Development and Application to Actual Brands

Year: 2007

Type: conference-paper

Source: CINECA IRIS Institutial research information system (University of Pisa)

Authors: Daniele Dalli, Silvia Grappi, Simona Romani, Giacomo Gistri

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2279601103

FWCI:

Cites: 11

Cited by: 10

Related to: 10