Work

Consumer Capitalism and Brand Fetishism: The Case of Fashion Brands in Bulgaria

Year: 2011

Type: book-chapter

Source: Edward Elgar Publishing eBooks

DOI: 10.4337/9780857930842.00016

Author: Ulrich Ermann

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2280252154

FWCI: 3.266

Cites:

Cited by: 12

Related to: 10