Work

Engagement in online communities: implications for consumer price perceptions

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2015.1095224

Authors: Long T.V. Nguyen, Jodie Conduit, Vinh Nhat Lu, Sally Rao Hill

Institutions: The University of Adelaide, Australian National University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2280410152

FWCI: 2.486

Cites: 80

Cited by: 29

Related to: 10