Work

The Influence of Brand Awareness on Brand Trust Through Brand Image

Year: 2015

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.2670597

Authors: Mohammad Mudzakkir, Iva Nurfarida

Institution: Universitas Kanjuruhan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2280715365

Cites: 10

Cited by: 20

Related to: 10