Work

Goodwill towards Domestic Products as Segmentation Criterion: An Empirical Study within the Scope of Research on Country-of-Origin Effects

Year: 1994

Type: book-chapter

Source: Studies in classification, data analysis, and knowledge organization

DOI: 10.1007/978-3-642-46808-7_39

Authors: Wolfgang Gaul, Ulrich Lutz, Eberhard Aust

Institution: Karlsruhe Institute of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2280907893

FWCI: 2.119

Cites: 42

Cited by: 9

Related to: 10