Work

The impact of country-of-origin cues on consumer perceptions of product quality

Year: 2002

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(02)00323-5

Authors: Gary S. Insch, J.Brad McBride

Institutions: West Virginia University, Instituto Tecnológico Autónomo de México

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2097359298

FWCI: 3.255

Cites: 34

Cited by: 304

Related to: 10