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A multi-country investigation of the impact of intangible social attributes on purchase intentions

Year: 2007

Type: conference-paper

Abstract: the emergence of global media and information availability has increased the importance of intangible attributes in consumer purchase decisions. The present paper utilizes choice experiments to examine the relative importance of three categories of intangible attributes brand, country-of-origin, and social attributes on a sample of consumers from 6 countries.

Source: OPUS - Open Publications of UTS Scholars (University of Technology Sydney)

Authors: Pat Auger, TM Devinney, Jordan J. Louviere

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2281139270

FWCI:

Cites: 7

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Related to: 10