Work

Consumer Attitude Toward Mobile Advertising in an Emerging Market: an Empirical Study

Year: 2006

Type: article

Authors: Kalkutta Chowdhury, Nargis Parvin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2281172741

FWCI: 3.689

Cites: 13

Cited by: 186

Related to: 10