Work

China’s Brands, China’s Brand Development Strategies and Corporate Brand Communications in China

Year: 2016

Type: book-chapter

Abstract: In the 1980s, when China’s so-called bamboo curtain was drawn after the reforms of the country’s Premier Deng Xiamping, not only did the western capitalist notion receive the imprimatur of the Chinese State, but, tellingly, capitalism was enthusiastically embraced by many Chinese individuals. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/978-1-352-00011-5_2

Authors: John M. T. Balmer, Weifeng Chen

Institution: Brunel University of London

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2281257643

FWCI: 11.75

Cites: 74

Cited by: 11

Related to: 10