Work

How Marketing Managers Use Market Segmentation: An Exploratory Study

Year: 2014

Type: book-chapter

Study design: Observational Study

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-13254-9_107

Authors: James C. Cross, Thomas J. Belich, William Rudelius

Institutions: University of Nevada, Las Vegas, University of Minnesota

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W228137093

FWCI: 10.49

Cites: 17

Cited by: 22

Related to: 10