Work

Can You See the Chasm?

Year: 2009

Type: book-chapter

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/s1548-6435(2008)0000005006

Authors: Barak Libai, Vijay Mahajan, Eitan Muller

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2281407151

FWCI: 4.856

Cites: 53

Cited by: 14

Related to: 10