Work

Do Status Symbols in Marketing Increase Product Evaluations? An Experimental Analysis of Group Differences on Product Evaluations for Scarce and Brand-Presence Products

Year: 2015

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2015.1102670

Authors: Michelle L. Childs, Byoungho Jin

Institutions: University of Tennessee at Knoxville, University of North Carolina at Greensboro

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2281553785

FWCI: 0.829

Cites: 87

Cited by: 13

Related to: 10