Work

Political brand image: an investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand

Year: 2015

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2015.1072577

Authors: C. Pich, G. Armannsdottir

Institution: Nottingham Trent University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2282019362

FWCI: 3.314

Cites: 78

Cited by: 23

Related to: 10