Work

Higher education brand alliances: Investigating consumers' dual-degree purchase intentions

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2016.01.027

Authors: Vik Naidoo, Linda D. Hollebeek

Institutions: The University of Sydney, University of Auckland, Norwegian School of Economics

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2282207453

FWCI: 20.12

Cites: 64

Cited by: 68

Related to: 10