Work

Exploring the Literal Effect of COO for a New Brand: A Conjoint Analysis Approach

Year: 2016

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2015.1135677

Authors: Merve Coskun, Sebnem Burnaz

Institution: Istanbul Technical University

Language: French

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2283205486

FWCI: 2.775

Cites: 64

Cited by: 12

Related to: 10