Work

Customer relationship building: The role of brand attractiveness and consumer–brand identification

Year: 2016

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2015.12.059

Authors: Alaa M. Elbedweihy, Chanaka Jayawardhena, Mohamed H. Elsharnouby, Tamer H. Elsharnouby

Institutions: Cairo University, University of Hull, Qatar University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2283632079

FWCI: 45.05

Cites: 89

Cited by: 330

Related to: 10