Work

Strategic marketing strategies on the performance of firms in Nigerian oil and gas industry

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Emerging Trends in Economics and Management Science

Author: S.T. Akinyele

Institution: Covenant University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2283965948

FWCI:

Cites: 55

Cited by: 9

Related to: 10