Work

Product placement: Implicit memory and choice for brands placed in a novel

Year: 2010

Type: dissertation

Source: OakTrust (Texas A&M University Libraries)

Author: Isabel Manzano

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2283994169

Cites: 122

Cited by: 3

Related to: 10