Work

Die Marke - Kapital des Unternehmens

Year: 1992

Type: article

Author: Kapferer, Jean-Noël

Institution: HEC Paris

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2284303670

FWCI: 2.173

Cites:

Cited by: 190

Related to: 10