Work

Is Brand Equity an Asset or a Liability in Brand Harm Crisis? Buffering and Amplifying Effects and Contingent Conditions

Year: 2015

Type: dissertation

Source: Brock University Digital Repository (Brock University)

Author: Haiyue Xu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Brock University

OpenAlex ID: W2284771909

Cites: 109

Cited by: 1

Related to: 10