Work

Consumer Savings in Complementary Product Bundles

Year: 1999

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.1999.11501845

Author: Hooman Estelami

Institution: Fordham University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2284819458

FWCI:

Cites: 32

Cited by: 67

Related to: 10