Work

A study on restaurant brand and consumer behavior–An example of catering industry in Taiwan

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Interdisciplinary Mathematics

DOI: 10.1080/09720502.2015.1108079

Authors: Tung-Ju Wu, Ching-Fan Yeh, Chun-Chang Wu

Institutions: Huaqiao University, National Taiwan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Huaqiao University

OpenAlex ID: W2284827573

FWCI:

Cites: 40

Cited by: 7

Related to: 10