Work

Corporate Brand Image of Non-Local Banks from Consumers’ Vantage Point: An Emprical Study in Northern Cyprus

Year: 2014

Type: dissertation

Abstract: Master of Science in Banking and Finance. Thesis (M.S.)--Eastern Mediterranean University, Faculty of Business and Economics, Dept. of Banking and Finance, 2014. Supervisor: Prof. Dr. Hüseyin Araslı.

Source: Eastern Mediterranean University Institutional Repository (Eastern Mediterranean University)

Author: Ozan Süleyman İnamlık

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2284909298

Cites: 32

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Related to: 10