Work

The influence of information susceptibility, normative susceptibility and collectivism on attitudes towards counterfeiting of luxury brands

Year: 2007

Type: conference-paper

Abstract: This paper examines the influence of social factors on attitudes towards counterfeiting of luxury brands and purchase intention.Attitudes towards counterfeiting of luxury brands is found to influence purchase intention.An exploratory factor analysis of the scale "attitudes towards counterfeiting of luxury brands" revealed two factors: "perceptions of counterfeits" and "social consequences".Unlike collectivism, information and normative susceptibility are shown to be influencers of purchase intention.The research findings can be used to formulate strategies for academia, practitioners and more importantly policy makers.

Source: eSpace (Curtin University)

Authors: Min Teah, Ian Phau

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2285118804

FWCI:

Cites: 24

Cited by: 6

Related to: 10